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    The Brief
    • Why Every Public Speaker Needs a Brand Film in 2026
      Brand and Content | Personal Brand

      Why Every Public Speaker Needs a Brand Film in 2026

      ByKirk Gillon May 19, 2026May 19, 2026

      Speaking bureaus don’t read bios — they watch reels. Discover why every public speaker and executive needs a brand film in 2026, and what makes the difference between being booked and being overlooked.

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    • What Is Branded Content and Why Does It Outperform Advertising
      Brand and Content

      What Is Branded Content and Why Does It Outperform Advertising

      ByKirk Gillon May 11, 2026May 11, 2026

      People skip ads. They share stories. That simple observation explains one of the most significant shifts in marketing over the past decade — and why the most successful brands in 2026 are investing heavily in branded content rather than traditional advertising. Defining Branded Content Branded content is video (or other media) that is created by…

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    • What a 90-Second Brand Film Can Do That a Website Can’t
      Brand and Content

      What a 90-Second Brand Film Can Do That a Website Can’t

      ByKirk Gillon May 4, 2026May 5, 2026

      Your website tells people what you do. A brand film makes them feel why it matters. That’s not a small distinction. In a world where attention is the scarcest resource and every brand is competing for the same eyeballs, the difference between being understood and being felt is the difference between being considered and being…

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    • Why Miami Brands are Investing in Content in 2026
      Video and Content Strategy

      Why Miami Brands are Investing in Content in 2026

      ByKirk Gillon May 2, 2026May 5, 2026

      Miami is not the same city it was in 2019. The migration of finance, technology, real estate capital, and entrepreneurial energy that began during the pandemic has permanently reshaped the city’s economic identity. Hedge funds, private equity firms, tech startups, luxury brands, healthcare companies, and international businesses have all planted flags here. The result is…

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